How to Publish Your Own Newslettr

HOW TO PUBLISH YOUR OWN NEWSLETTER With the expansion and diversion of businesses, manufacturers, and even hobbyists into more and more specialized areas of endeavor, there is an increasing need for more information. And newsletters are the high profit way to cash in on that market for specialized information. You can write and produce your own newsletter from home with a low overhead and potential for high returns. Many newsletter subscriptions range from $25 to $100 per year, some much higher. Even a thousand subscribers will bring in huge earnings. There are no tried and true methods of making a newsletter successful, but if you investigate the market thoroughly, and are cautious in your moves, you can make a break-even profit turn into a sound income year after year. You don't have to be a famous business consultant or an insider on the stock market to produce a newsletter. There are many that cater to all types of sports, crafts, health, housing or money making. The most important aspect of creating a successful newsletter is the market. You need to research who will buy the subscription and how much they are willing to pay. But there are sound methods of testing the market so you can be sure to come out ahead and establish yourself in the field. If you have a special interest that has a broad following, you might find that a newsletter will be readily accepted and flourish. What interests or hobbies have you been involved with that can make a lively income for you? If you follow the steps and carefully consider your market, there is no reason why you can't get into the newsletter business too. And you can MAKE IT WORK. WHAT IS A NEWSLETTER? A newsletter is a special timely report on a single subject. It is a personalized, concise statement from an expert or person thoroughly familiar with a specialized field. Newsletters are maintained solely by subscriptions; there is no advertising. Most are printed within low budget means, typewritten, from two to eight pages. The specialized information in newsletters is current, and usually cannot be found elsewhere. They are a logical extension to trade journals and magazines. Aimed at a select group, they often contain the inside information in the field, hot tips or news scoops that become old news in publications of the trade. Newsletters are not distributed by newsstands, nor are they meant for the mass market. In fact, the average number of potential readers of newsletters in any one field is relatively small. Because of their specific information, newsletters can command a high subscription fee. Businesses can afford to spend the money to offer executives top-rate inside information. There are hundreds of newsletters now being published and distributed in the United States. But there is room for hundreds more. Because of the specialized market, there is often little competition among newsletters, and THERE IS A RISING TREND TOWARDS SUBSCRIBING. WHY ARE NEWSLETTERS POPULAR? With all the print media and visual communications in this country, you might think there is a saturated market. And that is true when it comes to general interest mass market publications. However, the need for specific information in specialized fields is constantly increasing. How can I beat the competition? How does the world news affect my industry? Will a union strike on the other side of the world raise our prices? The focus of the newsletter is success. Success in business, success in hobbies, success in health and happiness. The information contained in the newsletters motivates readers to follow the advice. What are the best investments? Where are the trade shows? How can I get an edge on winning contests? There is an endless need for specific knowledge in every field of endeavor. Since there is a high standard of competition within every aspect of our modern life, people search for ways to be in the know, and use that information effectively. One of the reasons subscription prices can stay high is because people are paying for the knowledge and what might be gained by it. If a two hundred dollar newsletter saves a company thousands of dollars in excellent advice, then it is well worth the price. WHAT IT TAKES You can start a newsletter by yourself; you don't need a large staff. A desk at home, a typewriter and a telephone are all the basic tools you need to creat a newsletter. Even when you get into comupterized labels and mass mailings, you still will not need a large space. You don't need to invest a lot of money to begin a simple newsletter. You may need to put a little out for advertising for subscribers or mailings to introduce your product. And you may need to spend some money on getting the first newsletter printed. But, if your subscription list builds properly, you'll be able to earn back your initial investments quickly - with some left over. WHAT TO WRITE ABOUT The topic you choose has got to be your major interest. You'll be living with it day in and day out for years, so you need to be devoted to the subject. Usually, it's not hard. You probably already have a chosen field of endeavor, or have developed a keen interest in a special hobby or sport. Writing a newsletter is only one more way to demonstrate your interest. Read any newsletters you can find. What do they talk about? How much do they cost? How long have they been in business? You might want to talk to the publishers of a few to find out how they started and what troubles they encountered. Consider paying them a consulting fee to help you get on your way. Take a look at all the trade magazines of the topic you'd like to work with. Find out if there are any newsletters already existing in that field. But don't worry - there is usually room for more if you keep to another aspect of the business or endeavor. Keep up with the current trends in health, money, sports, or social events and styles. What's new with the young people? Or the elderly? There are many retired people actively pursuing hundreds of various interests. How can you tap into that market? WHO WILL BUY? The first place to test your newsletter is with associates and colleagues. And, you don't need their sub-scription - just their input. What do they think about your ideas? How much would they pay for a newsletter delivered to their office or home on the subjects that are vital to them? The target you're aiming at is simply, anyone who will benefit from the information you have. Not only are people in a specific profession hungry for news, but there are people in all sorts of related jobs and organizations seeking specialized knowledge. Everyone is interested in making or saving money. Although you don't have to focus on investments - there are many such newsletters already - you can point out the benefits of your inside tips on how to find the easiest, or the least expensive, or direct-to-the-source methods of attaining materials for pursuits or sports. Generally, you have a small audience target - about thirty to fifty thousand people. But even a small percentage of that target will make your newsletter profitable. Extremely successful topics are new trends where people can't get enough information. Manufacturers, advertisers and entrepreneurs are all searching for the new to exploit. Depending on the subject you choose, tap into those potential subscribers. SUCCESS IS YOURS Writing and publishing a newsletter is a challenging and exciting way to express yourself. And it will give you prestige and acknowledgment in the community. You can start the business with virtually no overhead and a small amount of capital, and you can build up to making profits in the six-figure bracket. A newsletter has a market, and the people who subscribe to it will pay high prices for the information you have. Tap into the market and reap those profits. There's no news you can't find out about, and there's no industry or type of endeavor in this country today that doesn't have a large group of enthusiasts. How can you find out what they want to know? This is a place to use your resources and use your background. The actual task of researching, writing, and having a newsletter published is easy. There are no secrets or special tricks or skills you need besides a good nose for the best prices. What is important is coming up with an idea for a newsletter that will sell to a select group who has no specialized information presently available in that or in a similar form. You've probably got your ideas already. Well, go ahead. Make up a sample newsletter and pass it around. Get a good response? A small sampling is only a good indication that the rest will like it too. Success is around the corner. If you need specialized LEGAL advice or assistance on this subject, the services of a professional person is recommended.