How to attract people to visit you site once more?
It is not true that the best way to increase traffic is to
attract as many new visitors as possible. They will come for a
few seconds and go. Even if a visitor bookmarks you, he is
unlikely to ever return once she leaves. (Check your own
Bookmarks or Favorites list to see what I mean!). No profit. The
site is not popular. But when they come again, this means that
your site is really needed.
Why is it important to attract people to come again? There are
many reasons why you would want your visitors to come back to
your pages. If you sell banner advertising space, you can easily
calculate that a person who comes to your site, looks at five
pages and then returns ten times within the next year and checks
out an average of two pages per visit is four times as valuable
to you than one who reads five pages but forgets all about you
after leaving. Owners of online stores benefit from an increase
in return traffic as well, because in many cases it takes more
than one visit to make the sale. The visitor might not need your
product right now, but he is likely to buy from you when the
time is right. Another advantage that arises from such visitor
loyalty is that those who regularly visit your site often
mention it to their friends, family and colleagues. This can
easily create a so-called traffic virus, which is born when
people tell about you to their acquaintances, who then spread
the word to their own acquaintances and so on. While it might
not sound like a very big deal, word-of-mouth is the primary
source of traffic for many larger sites and the reason they have
become what they are today. What do you need to do to get people
to keep returning to your pages? The first and main thing is to
have high quality content. And to make people trust you. To make
them believe that you are a real expert in your niche. Get links
to your site. Get people with complimentary sites to link to
yours. Links lead to clicks onto your website and help to
improve your search engine rankings. Get published. Write
articles for publication on other websites. The author profile
will link to your site. The article will show that you're an
expert. Publish yourself. Write articles for your own site
regularly. This will help you to win on the search engines and
gives your visitors a reason to come back over and over.
Feedback You need to talk with your visitors. It can be some
forum, blog or even newsletter but it is very important for
visitors to be able to ask questions and receive answers. You
never can see the faces of your visitors, but you are to
persuade them that your face and your site are the most relevant
for them. Ask for reviews. Ask for reviews of your
self-published articles on other webmasters' websites. Ask for
reviews of your website, your products, your software, your
services. These will usually include links to your articles.