12 Reasons Why A Business Without An Online Presence Is Miss

Marketing on the Internet is not really a choice
anymore, but has almost become a necessity in today's
marketplace. No company can afford to ignore the fact
that online marketing is now a multi-billion-dollar
business. Those businesses without an online presence
are missing out on a goldmine of potential customers.



Like anything, there are exceptions to the rule and
marketing on the Internet may not suit absolutely
every business. However, claiming to be the exception
is often a disguise for making excuses.



Reality is; that some businesses fail to appreciate the
revenue potential of Internet marketing. Others simply
fear change, or put Internet marketing in the too hard
basket and hope that it will go away. Unfortunately
for them, Internet marketing is growing every day.
There will come a time when they will lose business,
simply because they lack an Internet presence.
For many businesses, that day has already arrived.



Here are 12 reasons why businesses without an online
presence are missing out on a goldmine of potential
customers:

1. Technology To Compete - In bygone days, a small
business usually lacked the resources of their larger
competitors. Now even a small business can access much
of the same technology as the giant corporations. They
too can use auto-responders, accept online payments
and even deliver products over the Internet.



2. Niche Markets Abound