Why I Like The Ads I Hate!
Why I Like The Ads I Hate!
It's been said that the antidote to liking/loving is not hating,
but indifference. So, when an ad makes you angry or disgusted or
evokes any other strong emotion, it has done it's job.
That is what advertising is supposed to do! Isn't it?
There is an advertisement currently running on T.V. that makes
me so disgusted that I even spent quite a few minutes last
night, discussing it with my sister,
The ad is for a well known brand of toothpaste that is being
recommended for people with sensitive teeth. Nothing wrong so
far. There are plenty of people with sensitive teeth and I have
no personal knowledge of the truthfullness of the claims made by
the manufacturer.
My objection is with the presentation of this product. There is
a beautiful women, dressed only in camisole and under wear
parading around as she touts the benefits of using this product.
There is nothing wrong with that either, and I am no prude But
what is the connection? Do you have to be beautiful, female and
barely dressed to benefit from this toothpaste?
I am sure the manufacturer would not want to limit his market to
that niche only. What a waste of his advertising money? It is
getting harder and harder to get your message noticed, with so
many other products vying for the same market shares that you're
after.
Why get that consumer's attention, only to then turn them off or
away, with an inappropriate advertisement?
So, I like this ad because it certainly demonstrates that
advertising gets you noticed and talked about.
It is up to you. however, to target your market appropriately
and benefit from your hard won exposure.
P.S. By the way my sister hates the ad, too!