15 Ways to Promote eLearning Programs


Pre-note: In this article, teleclass is an example used to illustrate one type of eLearning market. The tips work the same for other eLearning programs, including, but not limited to, teleseminars and ecourses.

In the mid-1990s, the teleclass format began and was named, distance learning. During these early years, learning institutions, particularly universities, were chief users of this format. Mainly due to the large equipment investment needed at that time. Now, due to technology changes and cost reduction, people can give and attend ePrograms without leaving their chair or selling their first child. No parking challenges, auto expenses, or travel time required. Another benefit to learning by phone is that your listening skills will reach new heights quickly.

In 2003, technology allowed a single conference line to expand from 30 to 150 participants per line. Affordable conference lines were previously only available in certain states, Florida and Nevada. Now other states, like New York, are jumping in on this bandwagon with affordable rates.

Currently, a 24/7 conference line, is available to rent around $600 a year. An alternative is to rent the line by the hour. This can range between $10 to $20 per hour depending on the service features desired. You can also share a line with one or two others to reduce your cost. I recommend finding line-share partners who are in other time zones, it makes sharing easier.

Zero-cost teleconference lines at available at http://www.mrconference.com and by other vendors. Most of these services have flaws that range from automatic disconnect if no voice is detected every 8 to 10 minutes, to being blocked from entering the call because of overstressed lines. I recommend the leader dialing in 5 to 10 minutes early to secure the line, however, this doesn't mean that all participants may not experience over trafficked busy signals.

Actually, teleprograms will not take the place of "being there" for all people. The skills and experience of the teleclass leader or host can also make or break the learning experience. There are just as many teleclass leader styles as people. If you have never experienced a teleclass, I recommend attending four or five before deciding if the format is or isn't for you.

15 Tips To Help Promote Your eLearning Programs

1. If you produce your own eNewsletter, electronic newsletter, or eZine, electronic magazine, or printed newsletter, add an eLearning announcement section.

2. Contact other newsletter editors and ask to have your program announced in their issue. You can swap ad space, your ad for their ad, exchange ad space for participation, offer a commission option, purchase the ad, or pay per click-through. I don't recommend paying for click-throughs unless excellent tracking systems are in place. In order to attract, make sure their target market and yours match.

3. You can also use pay-per-click through search engines like Google