50% of Yellow Page Directory Users are Looking for Just OneThing

50% of Yellow Page Directory Users are Looking for Just One Thing Dr. Lynella Grant Directory Users Seek Information about Location First People who open the Yellow Pages already have a desire to buy. That sets it apart from all other advertising media. For a brief time, the eager-to-buy directory user checks the competition, to see what each of them offers. They scan for solutions that satisfy their needs. Readers hope to find ads that leap out from the rest, and will simplify their choice. So they ignore any ad that doesn