3 STEPS TO PROFITABLE WEB SITE!
1) CLEAN THE CLUTTER
Don't load your web site with too much high-tech
clutter. Your visitors may miss your sales message.
Sometimes flashing and blinking graphics can make
you page load slow and annoy your prospects.
Also, test to make sure your web site looks good in
all web browsers. Don't use fifty different content
formats like fonts, texts sizes, text colors, etc. They
could vary between browsers.
2) CUT THE FAT
Don't use unnecessary words or phrases on your
site. You only have so much time to get your visitors
attention and interest; make every word count. Don't
use words your visitors might not understand.
Highlight your main selling words and phrases. You
could use different colors, bolding, italics, etc. Use
words that create emotion. People will have more
interest when they are emotionally attached.
3) BE UNDERSTANDABLE
Don't make the mistake that everyone will totally
understand your web site message. Your web site
should contain a short, descriptive summary at the
top of your home page.
You should always repeat your main selling points
at least three times, so people understand them.
Use short words, sentences, paragraphs and plenty
of examples to get your point across.
QUICK READ SUMMARY
1) Don't load your web site full of high-tech clutter
and gadgets.
2) Don't use unnecessary words or phrases on your
site.
3) Don't make the mistake that everyone will totally
understand your web site message.
About the Author
Larry Dotson
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