Distribute Your Self-Published Book (Part 1)
Distribute Your Self-Published Book (Part 1) Judy Cullins c 2003
All Rights Reserved
Where is your book now? With a distributor? In a book store? Or,
did it already die an early death after a few months?
New self-published authors often believe they need a distributor
to sell a lot of books. They want to use Ingram or Baker &
Taylor because they think they need to get their book into the
"brick and mortar" bookstores like Barnes and Noble.
Authors go through many hoops and snags to accomplish this--
what I call the "traditional publishing nightmare" of
inefficiency and lack of support for authors. Usually the author
only gets around 10% royalties and has to pay back all promotion
expenses such as book signings. So many hoops, some give up. So
many authors I speak with who have gone this route still have
hundreds, even thousands of unsold copies littering up storage
space. Talk about discouragement.
Distributors Can be Dangerous to Your Book's Health and Your
Wallet
One author wrote, illustrated, and marketed six beautiful
children's books. Her books were well reviewed and received. For
some time, the profits rolled in until her distributor went
bankrupt, owing her $160,000. After she stopped crying, she
decided to take her books on the road