You have only 10 seconds to impress your potential buyer.

Your Web site visitors don't care about you. They care what you can do for them. Give them a reason to buy. If you haven't reaped the sales you deserve apply these ten tips:

Part one of this article is available at http://www.bookcoaching.com/freearticles/article-56.shtml.

6. Make your layout clear, clean, and consistent.

An unorganized, unclear site tells people you didn't do your homework by writing excellent copy to convince visitors to buy. If you don't know how to do this, contact a copywriting coach or web writing coach. Take advantage of the smaller priced teleclasses. These professionals can show you how to write the best copy, and help you put in your personality rather than a "one size fits all" kind.

Organize each page in the same layout