To attract your targeted audience to your Web site, you need to know your preferred audience. Then you'll spend less promotion time and money.

In everything you send out, think about your audience before you write. If you write an ezine to stay in touch with future customers you want to give them content they are interested in. If you write articles or tips for Online audiences, make sure you angle them toward your particular audience. Of course, you may have more than one audience, but it's best to start promoting to the one who will want to come to your Web site and eventually buy.

The best buying audience Online is the small business person. Not particularly targeted, but Online buyers like to buy Online and some out of the millions will want what you have to offer.

Remember, you the savvy Web site owner want to give your customers-to-be the solutions they need to make their problem or challenge disappear. Always think benefits your product or service offers your audience.

What do you have that will help your audience? Solving your audience's challenge or problem creates happy visitors who will come back to your Web site many times, and eventually buy from you.

Which of These 5 Audiences Suits your Web Site Best?

1. The Audience you Meet in the Mirror

Many Web site owners offer what they themselves need or want. We know ourselves and we can offer others what already worked for us.

Think of health products that perhaps changed your life. You come from individual knowledge and success--a perfect combination to sell a product.

Authors write books because we love the ideas, the content, the skills we will share. We usually write the book for ourselves first. Have you heard, "I wrote the book I wanted to read?" Our passion for our topic can create success so long as we stay with a marketing and promotion plan for 2 plus years.

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