Did you know that 95% of coaching businesses fail because their owners don't pay enough attention to sales copy?

Whether you are a professional speaker, coach, or entrepreneur, every business wants more clients. Even more, they want to entice clients to continue an ongoing relationship. Your Online sales copy matters. Here's the rest of the 10 top ways to get new clients and keep your present ones:

7. Create Benefit-Driven Home Page and Sales Letter Headlines

The number one mistake we make when we put up our first Web site without the direction of a professional copy writing coach is that we don't give them a reason to buy.

If you pay attention to your headlines on your home page and on your sales letters to include a few key words and the specific benefit your client will receive, you will start seeing an upsweep of sales.

Search engines look for these key words and will use them to up your listing number.

Are your homepage headlines so powerful and convincing they force your client to click to your sales letter? Do they describe benefits your potential client can see, hear and feel? Or are they wishy-washy saying something like: Welcome to my site. My bio is.... My mission is.... or "click here" to subscribe to my fabulous ezine?

Create a variety of headlines that have marketing pizzazz.