Successful Online Ad Tips!
Are you placing your ad on the web and not getting any response?
There are three basic things that you must do in order to
succeed when placing your ads online:
1. Be Consistent.
A one shot ad will simply not work. This is true even when
placing ads off-line. If you do not plan on running your ad a
minimum of 6 to 12 times, then you should expect that your
efforts will fail.
The more exposure you give your ad, the greater the chance that
it will accomplish what you are trying to do, which is to get a
positive response. Place your ads consistently.
2. Target Your Ad.
Aim your ad at the type of customer you need to attract for your
particular market. It is a waste of time and effort to run an ad
that gets the attention of someone only to discover that what
you have would not be appropriate for that individual.
Determine what type of person would most likely be interested in
your product or service and find those places online where that
type of individual would be found.
An excellent source for prospects can be tapped by placing your
ads in one of the many online newsletter or e-zine publications
that already cater to that particular target market. You can
find online publications that cover just about any subject
imaginable by doing a little research at one of the many
newsletter/e-zine directories that list them for you.
Access a FREE List of Newsletter and E-zine Directories at:
mailto:ezine_dir@emailexchange.org
Visit the Directories on this FREE list, which are like Search
Engines specifically for online publications, and look for your
target market under the subject most likely to be of interest to
your prospects.
All total, the Directories on the list probably house over
20,000 different online publications from which you may choose.
3. Work Your Leads.
Respond to the initial inquiry for more information. Then make
certain to follow-up that lead with another message, usually
several days after the first contact.
Considering making use of a FREE Auto-Responder service that
will help you to automate the process of follow-up.
For a FREE list of FREE Auto-Responder Services send to:
mailto:freeautoresp@emailexchange.org
Keep in constant and continuous contact with your leads but do
not become a pest about it. Daily contact without first having
some additional contact from your prospect would be too much.
Allow them time to review your info.
However, a once-a-week message may work perfectly to keep your
offer fresh in their minds and is exactly what you need to do to
close that first sale with your prospect.
Follow these few tips and it will vastly improve your rate of
success to turn cold prospects into new customers.