8 reasons why HTML emails will hurt your marketing efforts

HTML emails have been around for a while. They look more
professional than their text-only counterparts and
actually generate better click-through rates. For
example, there are studies which show that click-through
rate for text emails for some industries is 7.1% while that
for HTML emails is 10%.

That being said, many marketers are still not keen to
publish in html. The reason: there are many problems
associated with HTML emails that can actually hurt,
rather than aid your marketing campaign. So let