While some new business owners face the issue of not enough customers, others face the issue of too many customers/clients. Both are serious issues and must be dealt with carefully. There are many lists on how to find new customers/clients. Here is a list of 10 ways to deal with a rapid influx of new customers. The goal is a steady flow of just the right customers/clients.
1. Know the customer/client that is right for your business.
Get really clear about your ideal client or customer so you can be selective when there are too many business opportunities and you do not have time to accept them all.
2. Have a specialty that you are known for.
Specialize so that you get really good at what you are doing. You can then service more customers/clients quickly.
3. Eliminate clients who drain you.
If a client/customer takes too much of your time, that client/customer is costing you money. Look for ways to predict who will be a time-consuming customer/ client and avoid them. Find ways to eliminate those customers/clients.
4. Create systems to support you.
Examples are: a good business development system* that provides you with the customers or clients you need, a good bookkeeping system to keep track of expenses and revenue, a customer/client tracking system with a database of customers/clients names, addresses, and other useful information. *Even though it may seem like you have too many customers at the moment, that flow will stop unless you keep marketing.
5. Off load routine tasks to others.
What are the repetitive tasks you hate to do but which you know are necessary to run your business? Many administrative tasks are easily taught to a support person and by doing so you make more time in your day to see customers/clients.
6. Leave time in your day for reflection and self-care.
Doing the tasks of the business is of course necessary. Many get so focused on their task lists that they never have time to take a strategic look at the business. Putting aside time every week helps you to find more ways to work with the customers/clients you want to. Leave some time too for taking care of you. This means making time for doctor