What distinguishes your site from the competition? The content!

With many web sites out there doing exactly the same thing that your web site does, how do you make yours stand out, and get the visitors that you need?

One simple answer (in principle) is content. Add content that your target audience will find useful, interesting, entertaining, informative or all of the above.

If your visitors have more reason to come to your site than just to buy your products, they are more likely to pick you than the competitor-next-door. With time and patience your site will be viewed as more credible, more trustworthy, and more worthwhile visiting.

With the right content for your market, your site will be bookmarked and revisited, passed on to friends, family and colleagues, and listed by informational sites serving your market, or associated markets.

Make it useful. Make it plentiful. Make it stand out.

One route to content is analysis of current events and developments - provided you approach the topics from an angle in which your market will be interested.

About the Author

Jon Wilson is an independent writer, consultant and developer, bringing high quality internet services within reach of small businesses in a time effective, cost effective manner.