How to Control
Search Engine Robots
Wouldn't it be nice to be able to leave some code in your web site to tell the search engine spider crawlers to make your site number one? Unfortunately a robots.txt file or robots meta tag won't do that, but they can help the crawlers to index your site better and block out the unwanted ones. First a little definition explaining: Search Engine Spiders or Crawlers - A web crawler (also known as web spider) is a program which browses the World Wide Web in a methodical, automated manner. Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine, that will index the downloaded pages to provide fast searches. A web crawler is one type of bot, or software agent. In general, it starts with a list of URLs to visit. As it visits these URLs, it identifies all the hyperlinks in the page and adds them to the list of URLs to visit, recursively browsing the Web according to a set of policies. Robots.txt - The robots exclusion standard or robots.txt protocol is a convention to prevent well-behaved web spiders and other web robots from accessing all or part of a website. The information specifying the parts that should not be accessed is specified in a file called robots.txt in the top-level directory of the website. The robots.txt protocol is purely advisory, and relies on the cooperation of the web robot, so that marking an area of your site out of bounds with robots.txt does not guarantee privacy. Many web site administrators have been caught out trying to use the robots file to make private parts of a website invisible to the rest of the world. However the file is necessarily publicly available and is easily checked by anyone with a web browser. The robots.txt patterns are matched by simple substring comparisons, so care should be taken to make sure that patterns matching directories have the final '/' character appended: otherwise all files with names starting with that substring will match, rather than just those in the directory intended. Meta Tag - Meta tags are used to provide structured data about data.
In the early 2000s, search engines veered away from reliance on Meta tags, as many web sites used inappropriate keywords, or were keyword stuffing to obtain any and all traffic possible.
Some search engines, however, still take Meta tags into some consideration when delivering results. In recent years, search engines have become smarter, penalizing websites that are cheating (by repeating the same keyword several times to get a boost in the search ranking). Instead of going up rankings, these websites will go down in rankings or, on some search engines, will be kicked off of the search engine completely. Index a site - The act of crawling your site and gathering information.How can the robots.txt file and meta tag help you? In the robots.txt you can tell the harmful 'web crawlers' to leave your web site alone, and give helpful hints to the ones you want to crawl your site.  Here is an example on how to disallow a web crawler to search your site: # this identifies the wayback machine User-agent: ia_archiver 
Disallow: /
ia_archiver is the crawler name for the wayback machine that you may have heard of, and the / after disallow tells ai_archiver not to index any of your site.  The #<message here> allows you to write comments to yourself so you can keep track of what you typed. Type the above three lines into notepad from your computer and save it to the root directory of your web site as robots.txt.  Web crawlers look for this document first at a web site before doing anything else.  This helps the crawler to do its job, and helps the web site owner tell the spider what to do. Say for instance you have some data that you don't want the crawlers to see. (Like duplicate content for other browser referrer pages)  You can deter crawlers from indexing the 'duplicate' directory by typing this into your robots.txt file. 
Or if you would like to have the robots.txt file created for you, visit www.rietta.com/robogen. To validate your robots.txt file to make sure it works properly you can visit

www.searchengineworld.com/cgi-bin/robotcheck.cgi User-agent: *
Disallow: /duplicate/
The * after user-agent says that this action applies to all crawlers and /duplicate/ after disallow tells all crawlers to ignore this directory and not search it.  For each user-agent and disallow line there must be a blank space between them in order for it to function correctly.  So this is how you would create the above two commands into a robots.txt file: # this identifies the wayback machine User-agent: ia_archiver
Disallow: /
User-agent: *
Disallow: /duplicate/
One thing to note that is very important:  Anyone can access the robots.txt file of a site.  So if you have information that you don't want anyone to see don't include it into the robots.txt file.  If the directory that you don't want anyone to see is not linked to from your web site the crawlers won't index it anyway. An alternative to blocking indexing of your site is to put a meta tag into the page.  It looks like this:  <meta name="robots" content="noindex,nofollow">
You put this into the <head> tag of your web page.  This line tells the robot crawlers not to index (search) the page and not to follow any of the hyperlinks on the page.  So as an example <meta name="robots" content="noindex,follow">
tells the robots crawlers to not index the page, but follow the hyperlinks on this page.
Did you know that Google has its own <meta> tag? It looks like this:  <meta name="googlebot" content="noindex,nofollow,noarchive"> 
This tells the Google robot crawler not to index the page, not to follow any of the links, and not to keep from storing cached versions of your web site.  You will want this done if you update the content on your site frequently.  This prevents the web user from seeing outdated content that isn't refreshed because of storage in the cache. You can use the <meta> tag to specifically talk to Google's robots to avoid complications or if you are optimizing your site for Google's search engine.  This concludes this month's article. Until the next article have a great day! Copyright