Effective & In-effective Ways To Add Banners:

By: Martin Lemieux

Do you have your own site? Do you have any banners on
your site?

Banners are everywhere, the internet is full of them
all over the place. So the question is, how do you ad
a banner that receives a lot of clicks?

- By not placing it with 20 other banners
- By adding your banner everywhere you can
- By adding more content!

The last one is the key. Anyone can just simply add
a banner and hope that it generates revenue but if you
add content to with your banner. You'll be giving your
visitors a benefit by clicking on the banner. Doing
this will bring you better results.

For example:
Here's an imaginary banner for X services.

This is what it should look like!
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X Services: Never leave home without it!

Were happy to bring you this wonderful resource
because it was an instrumental reason for our success!

X Services helped us to manage our content more
swiftly and with ease. Our production time was cut in
1/2 and we saved a lot of money on labor.

You won't be disappointed and learning more won't cost
you a penny!!!

|----------------------------------------------------|
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| X Services - Click Me For More Information |
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|----------------------------------------------------|

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Now if you follow that example, you'll notice I listed
all the benefits as to why someone would want to click
on that banner. I DID NOT list the features. People
don't relate to features they act on impulse and
emotions.

What I recommend is try out a few examples like the
one I just showed you. Ask your friends which examples
are better and which made them think about clicking on
the banner.

I myself don't take part in banners on my site all
that often. I find it takes away from my design and
what I'm trying to accomplish.

What I will take part in is smaller, easier to use
banners that don't take up the whole width of the
page. This allows me to compliment the banner with
text right beside it.

Here's an example of what I mean:
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