Time and time again entrepreneurs are losing out on getting the capital they need because of making basic mistakes in their pitch. It's great to have a magic product and tons of enthusiasm, but it's not enough. Follow these five rules and see your success rate climb.

1. Look like someone who can make money.

At the start of the presentation walk in vigorously and shake hands. Look them in the eye. Look at all people on a panel. Dress formally - dark suit, white shirt/blouse, black clean good-quality shoes and smart accessories. For men a yellow/red tie with no patterns and women