Opportunity Does Not Knock
Q: I'm graduating this year with a degree in business and would
like to start my own business rather than get a corporate job. I
have a few business ideas, but none of them really gets me
excited. Should I just put my business plans on hold and get a
job until the right opportunity comes along? -- Carlton M.
A: Congratulations on the impending degree, Carlton. Never
having attended a higher institution of learning myself, I have
great respect for anyone who can withstand four years of
non-mandatory schooling and emerge with sheepskin in hand. I
drove by a college once. It looked hard, so I kept going. I do
have a pair of sheepskin boots, but I don't think they ever
helped me get a job. They do make me taller, but that's another
story.
Seriously, I envy your position and applaud your efforts. You're
young, you're educated, you're ambitious, you're probably much
better looking than me, and soon you'll leave the comfort and
warmth of your tiny dorm room to go out into the big, cold,
cruel world to seek your fortune and make your mark. The fun is
just about to begin, my friend. I hope you're ready for the
ride. If you think college was tough, just wait until real life
sets in.
Now on to your question: should you put your business plans on
hold and get a job until the right opportunity comes along. I
really can't make that call for you. That's a decision you'll
have to make for yourself, based on your situation, your goals,
your finances, your responsibilities, your commitments, and all
the other factors that make Carlton's world go around.
I can tell you that as a breed, entrepreneurs are an impatient
lot and many jump on the first business bandwagon that comes
along just for the sake of being in business. That's a big
mistake that usually comes back to bite them in their
entrepreneurial behinds.
You should always have a solid idea and a very clear plan of
action before starting a business. It is the failure to plan
that leads to the failure of most businesses. You didn't plan on
hating the business you're in, you didn't plan on needing so
much money to get started; you didn't plan on growing so fast;
you didn't plan on there being no market for your product; etc.
A failure to plan is a plan to fail. Of course you probably
learned that in "Old Business Adage 101."
Starting a business simply because you have a business degree is
not a smart thing to do. That would be like deciding to jump out
of a plane just because someone handed you a parachute while
standing on a street corner. Start your business career only
when you get an idea or find a business concept that gets you so
excited and so passionate that you can't sleep at night. That's
when you go into startup mode and not a minute before.
Now on to the soapbox part of our program (you didn't think you
were going to get away without a sermon, did you?). Here's a
word or two about waiting for opportunity to come along.
I know you were just using an old expression, but you pressed
one of my hot buttons because many wannabe entrepreneurs do just
that: they proclaim themselves as entrepreneurs, then proceed to
sit and wait for opportunity to come calling with a business
idea and a bagful of money. These misguided folks better have a
comfortable chair in which to wait because they are going to be
sitting there for a very, very long time.
If just one more of these armchair entrepreneurs call me up and
tell me that they are born entrepreneurs and all they need is
the chance to prove how smart they are and will I please,
please, please give them that opportunity, I think I'll hurl (in
a business-like manner, of course). This ain't an audition for
The Apprentice, folks. Who do I look like: Donald Trump? We both
have great hair, but that's where the similarity ends.
The truth is opportunity does not come along. Opportunity does
not knock. Opportunity doesn't even know where you live.
Opportunity doesn't know your name, your phone number, or your
personal situation. Opportunity does not appreciate your
talents, your skills, or anything else about you. Opportunity
does not care that you are a great person who just needs a
chance.
Real entrepreneurs know that opportunity is not delivered like
pizza. Real entrepreneurs do not wait for opportunity to come
along. Real entrepreneurs seek out opportunity. They get up off
the couch or get out of their cubicles, go out the door, and run
up and down every street in town knocking on every door they
come to. Sometimes opportunity answers the door, sometimes not,
but real entrepreneurs keep knocking.
Real entrepreneurs know that you can knock on a thousand doors
and never find opportunity waiting on the other side. They also
know that opportunity might be waiting just at the next stop, so
they keep finding doors and they keep knocking.
When people ask where I went to school I give the old reply: The
School of Hard Knocks! But I don't mean that life has beaten me
up on my way to where I am today. I mean that I went up to a lot
of doors and knocked as hard as I could and every now and then,
opportunity answered.
So get your degree and catch your breath, Carlton. You have your
whole life ahead of you. Then, when you're ready, get off your
duff and go knock on some doors.
If opportunity is out there, you'll find it.
Here's to your success!