Bigmouthmedia On Board

Bigmouthmedia, the award-winning Search Engine Marketing company, has been selected to drive internet traffic to the National Express website. In an ever-increasing online marketplace, National Express hope to capture their share of the potential coach travel market amongst well known travel booking heavyweights such as Expedia and Lastminute.com.

Kevin Milnes, Digital Marketing Manager at National Express, said the objective of the SEM campaign is more about perception than education. Consumers are already aware of the National Express brand and service offering, but are perhaps less likely to consider coach travel as an option when planning a journey online.

With 1000 UK destinations, and a further 500 throughout Europe and Ireland served by partner Eurolines, National Express offer in excess of 1.5 million different routes and this is where the use of search marketing can make the biggest impact. Visitors driven to the National Express website by searching for a specific journey are already pre-qualified, and in a very strong position to convert to bookings.

After extensive research and a number of proposals from a variety of SEM companies, National Express chose bigmouthmedia based on their technical expertise, longevity in the marketplace and impressive client list. Milnes said the deciding factor was that