Bootstrap Financing Your Way To Business Success
Do you need to start or grow your business but have little
money? Before you look to banks and similar sources of
financing, why not bootstrap your way to business success?
A bootstrap is a small loop of leather or other material that is
found on the top rear or sides of a boot. The purpose of the
bootstrap is to help you pull your boot on. In business,
bootstrapping has come to mean helping oneself without seeking
outside help. It means using your own resources to finance,
promote, and develop your business.
Here, then, are some ways of financing your own business by
using your own initiative and depending less on outside bank
financing.
1. Operate a Home-Based Business Operating your business from
home could save you a fortune. First of all, you eliminate the
costs of expensive commercial rent, commuting, et cetera.
As well, your business use of home expenses would be deductible
for income tax purposes. Since your home is your base of
operations, your travel and automotive expenses from your home
to clients would be deductible.
2. Accept Credit Cards
Rather than financing receivables and assuming the risk for bad
debts, why not accept credit card payments?
3. Drop Ship Products
Rather than financing and stocking inventory yourself, consider
drop shipping.
With drop shipping, when you make a sale you contact the
manufacturer or authorized distributor who ships the product to
the customer with your invoice and shipping label. Advantages
include no warehousing, shipping, or inventory costs.
4. Use Your Customer`s Money
Selling memberships, subscriptions, gift certificates, and
coupon books are just a few ways of getting your clients to pay
upfront. Obtaining advance deposits and retainers from your
customers can help finance your business operations and reduce
or eliminate the need for bank financing.
5. Licensing
Instead of trying to finance the manufacturing and marketing of
your invention, which could cost millions of dollars before you
have your first sale, why not license it to a company with the
necessary expertise and capital? You will then receive royalties
in return for your idea.
6. Other Bootstrap Financing Methods
Aggressively control costs, barter, get extended terms from
suppliers, establish strict credit and collection policies and
procedures, rent (or lease) instead of buying equipment, buy
used equipment instead of new, sell off excess inventory and
equipment, obtain free publicity instead of paying for
advertising, and do whatever else is necessary to generate
cashflow and profits.
In these ways and many others not listed here, you may be able
to start and grow your business successfully with very limited
capital. Thus, you will avoid having to obtain expensive debt or
equity financing.
Many who were unable to obtain financing from any other source
have successfully bootstrapped their way to business success.