1. Differentiate yourself using a Personal Value Proposition. A PVP a description of how your unique mixture of five key elements creates and/or adds value for an organization and the people in it. A personal examination of these elements reminds you of all the strong, positive things you bring to the table and it points out the gaps you need to close before you can position yourself more effectively. Examine each element separately, combine all the data and created a succinct summary of what you have to offer.

The five elements are:

• The knowledge you have about the events and trends in areas critical to or of most interest to your company and clients;

• The kinds of internal and external networks that you can tap into to meet corporate/client needs;

• Your ability to generate and implement superior solutions to organizational issues and concerns;

• The academic, technical, or interpersonal tools you can bring to bear in key situations and; finally,

• The personal attributes and strengths you have that sets you apart from others in the organization.

2. Describe yourself in terms of the outcomes you create, not the activities you engage in. Fashion a one-line proclamation, a marketing slogan if you like, that reflects the outcomes you create for your company and its customers.

3. Make it your personal mission to always make others, including your boss, look good. Someone once said,