Public relations writing when writing press releases can be a real challenge.

When writing press releases the most important part is the headline or title.

This is the information the media reads first so it has to grab their attention.

How can you write better press releases that get used instead of deleted?

Well the headline is essential when writing press releases.

Take this real life example of public relations writing.

"Triple Bottom-line Community Net Benefit Decision Time for Sustainable Economic Development Decisions Needed Says Economist"

This is an actual headline on a media release from MacroPlan Australia published in The Australian newspaper