Boomerang, Don't Ricochet your Web Site Visitors
You don't win your visitors' trust right away. It may take from
4-7 visits before they buy. You must always give them a reason
to buy, and not offend them in any way because they will
ricochet to other sites. Here's some things I do to get people to
keep coming back to my site:
1. Upload new, original, and useful content often.
On every Web page put a notice: Bookmark our site. We
update material weekly. Then, follow up and upload those free
articles, book excerpts and tips. Blatant ads such as banners turn
visitors off. Give them original information they can't find
anywhere else.
2. Give information away for free.
People want and expect free information on your Web site. After
realizing your value as an expert, they will start to trust you, and
eventually buy from you.
3. Publish your own ezine.
Target it to your specific audience. If you help people find the
best career for them, collect emails from people looking to
change careers.
Start with a monthly ezine, then see if you can do it bi-weekly. If
you don't stay in regular touch with your possible buyers they
will forget you and your products. People want to connect
Online so they can trust you as their savvy friend. If they like
your eMag they will recommend it to others.
4. Give people a reason to go to your site.
In your ezine, before you include your featured article, column,
or other tips, place near the top of it: Three Reasons to Visit My
Site: Then give them an offer they can't refuse such as a free
eReport or eBook. Next, follow that with other specials or
discount offers you want to sell this particular month such as
"Create Passive and Active Income with eBooks."
5. Offer a "Discounts of the Month" navigation button on your
home page.
Once your visitors find this one, they will be back each month to
see your new offers. If you are like me and other Web visitors,
you don't want to miss anything.
6. Host a discussion group on your site to bring back your
visitors more often.
Here, they can interact fully as you share your knowledge and
offer suggestions. This project will take more of your time than
others, but may be worth it to develop more trust. If you don't
use this idea, gather up your answers to clients' or visitors'
questions. Use these in a special Frequently Asked Questions
(FAQ) column. I offer free answers for writing books on the
Web site: AsktheExpert.com.
7. Include "useful links "as a navigational bar on your home page
where you post other related Web sites and a short description.
This adds value to your site because people like the convenience
of shopping for services and products all on one Web
site of yours!
These tips are just the beginning. Be patient with the process.
For every improvement you make, be sure it really is an
improvement. Use a market survey with savvy friends and
associates. Ask they to vote from 1-10. Does this move you to
want to find out more? Does this feature enhance my site or not?
For more tips, see "free articles" at www.bookcoaching.com.
About the Author
Judy Cullins: author, publisher, book coach
Helps professionals manifest their book dreams
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Email: Judy@bookcoaching.com
Ph./Fax: 619/466/0622