9 Essential Items Your Website Copywriter Must Know About Your
Business BEFORE Writing a Word...
...And if he's not asking, you don't want him writing for you.
Web Marketing Series
It's pretty much a given...when you hire a copywriter for your
newly designed web site, your getting someone with above average
writing skills. But the best copywriters are more than merely
good writers. They are expert interviewers, researchers and
marketers. Before sitting down to compose those lead generating
or sales gems, they must completely understand all the benefits
of your product or service, your goals for the project, what
makes your customers tick and what distinguishes you from the
competition.
If your copywriter is not covering these topics and asking these
questions before he begins writing your copy, you will not get
the biggest bang for your buck. Website copywriting components: