Why Your Spelling Doesn't Matter
Do you find it strange that I'm a writer and yet occasionally,
you'll find simple words in my daily e-mail messages, and the
spelling of them is completely wrong?
Know why this happens (besides the fact that I'm not a big
"spelling" fan?
The answer is simple: First, sometimes misspelling a word every
now-and-again makes you look more "human", and anything you can
do to make yourself more human, also lets your prospects relate
better to you.
Second, it's actually an involvement devise for many of the
people on my list.
(Oops, I meant "device" -- got 'cha.)
And as you know, if you want to sell something, getting people
involved with you -- on any level -- is always good, right?
I mean, you'd be astounded at how many people send us in e-mails
pointing out all my spelling errors -- and look, it's not like I
make hundreds of them or anything like that! People actually
seem to feel good they found spelling mistakes made by a
copywriter.
The irony of it is just too great for them to ignore.
So bluntly, having some spelling errors in my sales copy, is...
for some people on my list, a great way to get them involved
with me.
And lastly, the truth is, sometimes I just mess up!
I've got my hands in more pies than you'd ever imagine. Between
client work and my own projects, I'm involved in no less than 10
things at any one given time.
And that doesn't even begin to include my consulting clients and
sales copy reviews.
So don't be surprised if you see a spelling error every
now-and-again in my daily e-mails -- given the volume of work I
have on my plate, it's just bound to happen.
Plus, remember -- I'm the King Of Copy, not the Sultan Of
Spelling, right?
And like Clint Eastwood said in Dirty Harry, "A man's got to
know his limitations."
Now go sell something,
Craig Garber http://www.KingOfCopy.com
P.S. Check out all the prior archives you've been missing, right
here at: http://www.kingofcopy.com/tips/tiparchives.html
P.P.S. If you know someone who could benefit from this tip, then
do the right thing and forward this tip on to them, right NOW!