How to create a killer headline in 3 easy steps
How to create a killer headline in 3 easy steps (c) Copyright
2005 by Keir Smith
I bet you can't tell me the secret formula for creating killer
headlines?
The biggest problem that website owners face is creating a
powerful headline that gets people to take a peek at their
website.
That's why I wanted to stop this madness and give you a real
solution that you can use starting today that will grab your
readers attention.
Step 1. Show a Sense of Urgency.
Here is where you will want to show your customers the reason
"why". Why should they read further. Is there a special offer
with a deadline attached to it? Do you have a limited amount
available? Is there a one time sale? Give them
Step 2 Ultra Specific
What you want to do here is be as specific as possible. For
example. Instead of how to make extra money from home. You would
say, How to make $546.57 in 72 hours. See how the second example
just grabs you. It's more specific.
Step 3. Be unique
This is the perfect place for your usp (unique selling
Proposition). Tell them exactly why your product or service is
different from everyone else's. Is your product or service used
by someone famous? Is your product or service used by
professionals? Then, it's your job to point this out to them.
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These are 3 proven tips that have worked for years. Using these
tips will definitely put you ahead of the rest of your
competitors.
I use these tools in each in every headline I create. And let me
assure you, I can always guarantee that my headlines will grab
my markets attention. Which is exactly what I want.
It's not hard. Not at all.
Anyone who can write down 10 words on a piece of paper, can
create a killer headline.
Now you can put this into practice and you can see similar
results in your headlines.