Want To Stop Leaving Your Prospects Feeling "Naked"? Use
TheCurious "Power" Of Three!
Here's a fast... easy... "no-brainer" way, to make more money by
improving the selling power of your sales copy... "pulling" your
prospects closer to you... and upping your credibility.
Many years ago, I was riding the subway downtown to work one
morning, and I overheard a woman saying she felt "naked" because
she forgot to wear her earrings that day.
Since then, I've heard that expression used on other occasions,
if someone's forgotten to wear their wedding band... their
watch... or even their pantyhose.
Now of course, when you say you're feeling "naked", what you
really mean, is... you feel "incomplete".
And whether you know it or not, you may be leaving your
prospects feeling "incomplete" in your sales copy.
Here's why: Listen to each of these very familiar phrases, and
tell me what they all have in common, O.K.?
Here you go:
"A B C"
"on your mark... get set... go" (in the UK, that would be
"ready... steady... go")
"first, second, third"
"3 blind mice"
"3 wise men"
"The Good, The Bad, and The Ugly" O.K., that's enough.
You see what each of these expressions has in common, right?
They each contain a sequence of three items, stated back-to-back.
Why is this important to know, and how can you use this to
improve your sales copy?
The answer is simple: Because of all these common references
you've heard over-and-over again throughout your life, your
brain's been programmed to accept and understand things, when
they're given to you in "threes".
You just feel more "at ease" processing information that's
given to you in blocks of "three".
So make sure to use this