How To Pluck Fresh New Ideas For Writing Killer Sales
Copy...Straight Out Of Thin Air!
If you want to improve your writing, you probably spend a fair
amount of time reading a variety of "How To Write Good Sales
Copy" kinds of information.
True?
You probably subscribe to a handful of newsletters like mine...
you've read a few of the classic copywriting books by Claude
Hopkins... John Caples... or Victor Schwab, and... you may have
even read some "modern-day" books by guys like Dan Kennedy...
Gary Halbert... and Joe Sugarman.
And this is good -- you're definitely going down the right
track here.
Keep doing this, because knowledge applied in the right
direction, really is powerful.
And in case you missed it...
The key word here, is... "applied"!
Anyway, what I want you to do right now, is to...
Completely Stop Reading These Books!
At least for a while anyway.
You see, you may not know it, but you could learn just as much
-- if not more -- about writing effective sales copy, by reading
fun stuff too, like fiction.
No, I'm not kidding, and let's face it, you also get a lot more
involved and emotionally attached to the characters in a good
novel, then in a good "How To" book, any day.
Right?
See, I just finished up a few AWESOME novels, and I'd like to
show you what to look for when you're reading a good novel, and
how to use this information to easily learn how to improve your
sales copy.
Ready?
O.K. then.
The first book I want to tell you about is called "Motherless
Brooklyn", by an author named Jonathan Lethem, who's actually
from Brooklyn.
If you like a good old-fashioned murder / mystery / adventure
and suspense book, only one that takes place in modern times,
then grab yourself a copy of this book -- you won't be sorry.
It's like a spy thriller, only there's no spies in this one --
just petty thugs and slick Brooklyn street hustlers.
Anyway, here's why I loved this book: Check out how well this
guy writes, from page 155: