Ways To Improve Your Ad Copy
1. You could decrease or increase the length of your ad copy.
There is no rule on how long your ad copy should be unless space
is a consideration. The ad should be long enough to sell your
product.
2. You could add some sub headlines on your ad copy. Sub
headlines act just like headlines; they grab the readers
attention. They'll keep the readers interested as they continue
to read your ad.
3. You could ask your reader questions through out the ad copy.
They will answer the questions in their own head as they read
your ad copy. The questions you ask should persuade the reader
into buying.
4. You could highlight keywords through out your ad copy. The
keywords should be attractive to your target audience. You could
highlight them with color, underlines, italics, etc.
5. You could bullet or indent your benefits on your ad copy.
Must people won't read a whole ad copy, so make your products
benefits standout and you won't lose the sales from all the
skimmers.
6. You could change the size of your text on your ad copy. You
want to make your text large enough so it's not hard to read.
You also want your headline and major points to be larger so
they will standout.
7. You could raise or lower the price on your ad copy. A higher
price could increase the perceived value of your product and a
lower price could lesson your product's value.
8. You could add proof of results on your ad copy. You should
include testimonials, endorsements, and factual statistics to
prove your product's claims.
9. You could add special offers on your ad copy. It's usually
easier to sell the offer than the product. You could use
discounts, free bonuses, volume sales, etc.
10. You could eliminate the hard-to-understand jargon on your ad
copy. Unless your product calls for technical words, you want
your ad to be read without people pulling out a dictionary.