How To Test The Body Of Your Sales Copy For Weaknesses
How To Test The Body Of Your Sales Copy For Weaknesses
by Rich Hamilton, Jr http://www.ElitesMarketing.com
Your sales copy is the life source of your business. If your
sales copy isn't pulling in a decent conservation rate, then
your business is suffering.
In this article, we are going to go over an effective way to
test the body of your sales copy for weaknesses. If there are
any, you will be able to pinpoint exactly where they are. Once
you are able to identify the weaknesses in the body of your
sales copy, then you will know where to make the necessary
improvements and workout the weak areas of your sales copy.
How It Works
The only way to know if the body of your sales copy is weak is
to test it. The conventional way of testing your sales copy is
to have multiple copies and test them individually, or you can
use software like split hit, which will divide your traffic up
and send it to multiple sale copies at once.
Eventually you will be able to determine which sales copy pulls
more, but you won't know exactly where the weaknesses are in
your other sales copies. Especially, if you have a long sales
copy. Moreover, conventional ways of testing your sales copy
will not identify where the weakness actually is, until now.
A good sales copy will have several links throughout the body of
it, to display examples and ordering purposes. Since the links
are already in the body of your sales copy, you can take
advantage of them by tracking all of the links. Why? By tracking
the links you will know what your visitors are clicking on and
what they're not. By using this technique you will know
precisely where your weak spots are, so all you'll have to do is
tweak them.
Applying It To The Body Of Your Sales Copy
Applying this technique to the body of your sales copy is very
simple, but first you will need to have a dependable tracking
system. If you do not have a dependable tracking system, then I
recommend that you use Adtrackz. Once you have a dependable
tracking system, then you want to track every link on your sales
copy. You want to have your links set up in a numerical order,
such as, link 1, link 2, link 3, etc. That way you have your
links set up in an organized fashion, making them easier to
recognize.
If you don't have this technique set up correctly, it won't do
you any good, that's why your links need to be in numerical
order. Let me give you an example, let's say that you are
receiving clicks on your links in the body of your sales copy up
to link 4. Then, all you have to do is tweak your sales copy
after link 4, because you already know you had your visitor's
attention up to link 4. In this case, you know what your
weakness is and that is after link 3, because your visitors
haven't been clicking on link 4. So, link 4 is the best place to
start making some improvements and test it again.
Let me give you another example, so that you can clearly
understand this technique. Going back to the previous example,
let's say your visitors where not clicking on link 4, but where
clicking on links 5 & 6. In this case, if the number of clicks
on link 3 are equal or close to the number of clicks on links 5
& 6, then you will find that the weakness will be after link 6.
If you are wondering why your visitors are not clicking through
link 4 it is, because the link may not be captivating enough for
them.
If you find that your visitors are not clicking on your first
few links, than it safe to assume one of two things. One is,
your headline, sub-headline, and/or opening statement may be
weak. You probably haven't grabbed your visitor's attention or
established their interest enough by compel them to read on. The
other is, the traffic going to your web site is untargeted,
therefore, you should concentrate on generating traffic that is
more targeted.
Test And Repeat The Process
Once you are able to identify where the weakness is, then all
you have to do is tweak it and test it. Testing is the only way
to know if the changes you have made have increased or decreased
your visitors clicking patterns. In other words, did your
visitors clicking patterns increase by surpassing the previous
link number they have been clicking on, or did the click
throughs decrease because the traffic didn't click trough beyond
the previous link number.
After you are able to determined that the changes you have made
have either increased or decreased the clicking patterns of your
visitors. You will need to repeat the complete process until you
have a strong click through rate through the entire body of your
sales copy.