Serious skin care vs. winter weather, cleansers, and stress. Serious skin care fights the moisture stolen from skin. The latest intensive creams are like dryness police, working night and day to protect and replenish.

When it comes to moisturizers, they can be too rich or too thick. Serious skin care goes well beyond cold cream and petroleum jelly, today's skin care products are remedies for dry skin and are packed with sophisticated ingredients. Now, natural skin care companies think they have fixed the final frontier, the ten-ply cashmere of hydration: super rich, long-lasting, and ultra-healing.

Dry skin is a probably the most common complaint. In a recent survey, 60% of a sample of women cited it as their top serious skin care concern, even ahead of wrinkles. Over 70% said their body was dry in winter and 40% said it was their face (vs. 34% and 15%, respectively, in the summer).

Since the 1970s, scientists have reported a global rise in the frequency of dry skin. Nobody knows why for sure. Part of the answer is linked to the increase in people's exposure to chemicals, pollution, and acid rain. Our hydration expectations have shifted from flawlessly powdered, matte skin to more realistic dewy complexions.

Serious skin care experts also state dry skin is a topic that is commonly discussed. There is no standard definition for the condition. Even if you recognize it only by its symptoms: scaling, tightness, lines, irritation, and itchiness. The immediate cause is a disturbance in the skins outermost layer, which is made up of skin cells and lipids, fatty substances that help maintain moisture in the skin. When the balance of lipids get upset, the skin loses water, and skin cells, normally shed unnoticed, accumulate as white flakes.

Serious skin care experts say many dry-skin sufferers inherit the condition, but stress can also be a trigger. In a recent study, researchers found when people reported high anxiety levels, their skin's permeability barrier (which retains moisture and repels irritants) was slower to recover after tape was applied to their skin and ripped off. The sale of specialty skin care products exploded when the study was understood.

Age is another cause of dry skin, since lipid levels decline over the years, especially when levels of estrogen drop during menopause. While teenage girls need to moisturize infrequently, the skin's need for lubrication asserts itself a decade later. A client of a skin care products company says, My roommate in college would moisturize after every shower, and I remember thinking she was like an exotic dancer, always having to oil herself.

The environment, including harsh winds, sunlight, and central heating also removes moisture from the skin. But the real harm comes from Americans' increasing indulgence in their favorite daily ritual. Younger women often shower two or three times a day, using harsh cleansers (and not moisturizing). The body just can't take it. Soap strips away lipids, and if lotion is not applied after a shower, evaporating water causes a rapid loss of moisture from within the skin. Not only is dry skin unappealing and itchy, but as its condition deteriorates, the skin become more vulnerable to bacteria, allergens, and chemicals. These, in turn, worsen the problem, causing the skin to relinquish more water and repair itself less and less effectively. IHD brings you Also with calming botanicals, DNA restorative enzymes, and age-fighting Gen III ingredients from advanced bio-technology. Also blended are the latest free-radical fighting vitamins and botanicals (vitamins A, D. B, and C, Japanese green tea extract, ginko biloba extract, and echinecea purpura).

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