Have you ever heard the saying, "Give and you shall receive"?
Well, with information publishing, this saying is one of the most important you will ever hear. Let me explain:
Whether you are providing your information product in a book, an e-book, a manual, or a video, if you want your customer to buy from you again, you must provide in your product value that he or she can directly apply to his/her life.
The more value you provide, the more satisfied the customer