Writing good sales copy is not an art, it is a science. There is no reason to get creative here. You want to follow the formula that has been proven to work.

Nevertheless, I am always surprised at how many sales letters on the internet can be improved upon.

Here are a list of some helpful tips when writing your own sales copy:

1. Make your Unique Selling Point (USP) very clear. Separate yourself from your competition. What is it that makes your product stand out from the other