People who are buying online have grown dramatically over the last few years. Consumers purchase a variety of different products, and with the trend as it is; elderly people are becoming more confident to pay for their products online as they understand money can be saved in comparison to prices in high street shops.

As any business would know, it is important to keep up to date with current market prices so products can remain competitive. The Help the Aged website seem to be selling mobility scooters at more than double the price of other online vendors. So why are the prices of the mobility scooters on the Help the Aged website so expensive?

The Help the Aged website have a section where people can come and ask questions and post answers to other peoples threads. One person challenged Help the Aged on how they justify their prices considering there are similar websites selling the same product and offering a similar service at half the price.

Peter Olsson: Help the Aged E -Commerce Marketing Manager, replied and said that Help the Aged started selling mobility scooters in February 2004 to counter act against the common