How to Write an eBook
Before you begin writing, you should take some time to
carefully consider what your product will be. Of course, it must
be an information product, but that covers a lot of
area...eBooks, newsletters, eZines, subscription sites etc...
If you're starting your first site I highly recommend you
choose an eBook for your product. It's a much more finite thing
than your other options - Far easier to manage.
So what do you write about?
You write about your topic in way that is useful, informative
and actionable. Provide real information to your readers that
they can put into action to their immediate benefit. Information
that tells your prospects how to get something done.
If you're an expert on your topic then this should be easy. You
already know what problems exist in your topic area and probably
more than a few solutions to those problems.
If you still have a few things to learn about your topic,
that's ok too. You have some research ahead of you. For me, the
best way to do research is to read everything I can find about
the subject and jot down important notes as I go.
Go back to your market research notes from the previous
section. Re-visit each site and look carefully at what they're
selling. This information is invaluable when deciding what you
should sell.
Most people assume that because a product already exists in a
niche that there isn't room for any other products. In fact,
it's the exact opposite. A product selling successfully in a
niche is the best indication possible that the niche is
profitable and active.
Now, don't get me wrong. Don't go out and copy someone else's
product. Use the ideas and principles behind the successful
products in your niche to develop your own unique product
concept.
Take your time revisiting your market research. Make sure you
have a complete picture of the products and product concepts
being offered in your market before you settle on what your
product will be.
Look closely at the ads offering products in your topic market.
What benefits do they promise? What is their unique selling
proposition? How are they different from each other? What do
they all have in common?
As you ask each of these questions also ask "How can I do it
better and what can I do differently?" What can you offer your
topic market that isn't being offered? How can you offer more
value than your competitors?
Once you have an idea of your product concept, write it down.
Then spend the next thirty minutes thinking about it and
re-writing it. Add as much detail as possible while trying to
make your concept as simple and straightforward as possible.