Skyrocket Website Traffic With "OPT"
If you are looking for an immediate increase in your website
traffic, and you don't want to shell out a lot of money for
pay-per-click search engines, I'll let you in on a secret that
has helped me make many sales and build large lists very quickly
with zero cash up-front: it's called "OPT" (Other People's
Traffic).
Other website operators have the targeted website visitors you
need right now - you just have to convince them to funnel some
of it your way. Your mission is to find people who can refer you
their traffic either for a percentage of the sale, a flat fee, a
trade for services, or on a per- click basis.
NOTE: I prefer to pay people a big percentage of the sale - as
much as 50% - because it has the lowest risk for me as the
merchant. I only pay when a sale is made and, therefore, I make
it well worth someone's while to work with me. That's the whole
idea behind a successful affiliate program.
The quickest way to find people who can refer you traffic is to
take inventory of whom you know. Who operates a site drawing the
type of visitors you need?
For example, if you have a website that sells fishing lures,
then you want to find ezines, websites, and discussion groups
dealing with fishing rods, tackle boxes, fish hooks, fishing
trips, fishing supplies, etc.
Get the picture?
Once you have exhausted the list of people you know, go to the
search engines and do a search for the keywords that would bring
targeted traffic to your site. Make a list of the websites that
rank well in those searches and approach those individuals with
related, but non-competing sites about a traffic deal.
To continue the above example, that means go to the search
engines and do searches for "fishing rods", "fishing trips" and
related keywords to your site to find others who already have
the traffic you need, but who don't directly compete with you.
Try to work all your agreements on a traffic trade or per- sale
basis first so you won't have to pay any cash out of pocket
until after a sale is made.
If you don't have any traffic to trade, or they don't want to
get paid by the sale only, then you should negotiate a per-click
or per-signup deal.
Paying by the click or by the signup means you only pay when a
visitor comes to your site or signs up to receive your
newsletter or other information. With this structure you only
pay for performance and don't waste any money on advertising
that doesn't directly result in bringing visitors to your site.
You have 3 main choices for funneling another site's traffic to
yours: endorsed mailings, pop-up windows, and link trades.
1. Endorsed Mailings
Endorsed mailings are by far the best way to funnel traffic from
another site. A well-written endorsement letter by a website
operator who already has a relationship with people who can buy
from you is often worth its weight in gold. An effective
endorsed mailing can result in traffic, sales, and money in your
pocket within just a few hours of sending it.
2. Pop-Up Windows
Focused "pop-up" windows represent the next fastest way to
funnel traffic to your site. When used incorrectly, pop-up
windows create an annoying distraction for web surfers. Make
sure your pop-up windows are relevant to exactly what visitors
came to your site for in the first place!
My experiments have shown that a "pop-under" works best. This is
where your website pops behind the other person's page. Go to
http://www.7dayebook.com for an example. You'll see my other
ebook, "eBook Secrets Exposed," pop *under* the 7 Day eBook site.
When the visitor is finished viewing the main page and closes
it... your page is right there!
TIP: For maximum sales, make sure that your page is closely
related to the page that is referring traffic to you.
3. Link Trades
The next way to funnel traffic from other sites is using
"Reciprocal Links" - which is a fancy way of saying trading
links with someone. Make sure you negotiate a high profile spot
for your link on the other person's site.
Creativity is key when negotiating with other websites to steer
some or all of their traffic your way. Show them how sending you
traffic will make them money through affiliate commissions, how
their readers will appreciate being introduced to new and
valuable products (yours), or how you can open a new stream of
income for them by paying them a few cents for every unique
visitor they refer to you.
They win by making extra money and making their customers happy.
You win by attracting traffic to your site that is focused and
highly targeted to your offers.
Creating win-win scenarios like these will cause people to jump
at the chance to work with you and send you all the "OPT" you
can handle.
=============================================== Jim Edwards &
David Garfinkel are co-authors of the NEW "eBook Secrets
Exposed": How to Make MASSIVE Amounts of Money - In Record Time
- With Your Own eBook! WHY are some people getting positively
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