The Powerful Punch of Pay-Per-Click Advertising

Copyright 2006 Jason Tarasi Pay-per-click advertising is an incredible internet marketing method that can truly result in loads of traffic to your website. Driving traffic to your website is essential to generating revenues from it. So, pay-per-click advertising is a preferred option for internet marketing gurus because it is very effective in driving targeted traffic which results in increased revenue for the internet-based business. Pay-per-click advertising, sometimes called cost-per-click advertising, is a way of advertising your website through the search engines. Search engine marketing is highly effective because the majority of internet shoppers use the search engines to find what they are looking for on the internet. Getting listed with an adequate search engine rank without the power of pay-per-click advertising is difficult because of the raging competition on the net. Pay-per-click advertising empowers you to side-step that problem and to get top listings in sponsored advertisements in the search engines. The way that pay-per-click advertising works is, you bid on keywords or keyword phrases that are used by your target audience to search for the information or the products and services that you advertise or sale through your website. When you outbid competitors for a particular keyword, your ads will appear above theirs in the sponsored ad listings that come up with the search results for that particular keyword in the search engine for which you advertised. The one exception to this rule is the Google search engine. They consider the popularity of your webpage along with your keyword bid in ranking their advertisements. This is good in a way because the top ranking isn’t necessarily the one that spends the most advertising dollars. The relevance and desirability of your website offering is also considered in the ranking decision. Yahoo! Search Marketing (formerly Overture) and Google AdWords are the most commonly used pay-per-click services currently in existence. MSN is supposed to be launching a pay-per-click program in the near future, but at the time of writing it is the test phase and hasn’t yet come to fruition. Yahoo! Search Marketing is a good choice for pay-per-click advertising because it contracts with several of the major search engines in which your advertisements appear. Google AdWords is awesome as well because Google is the most widely used search engine and your advertisements appear on websites in Google’s network as well as in the search results. Both pay-per-click programs will provide your website with maximum exposure which in effect is sure to significantly increase the traffic to your website