Rural Route 2 News Celebrates First Year of Publication
Rural Route 2 News, the monthly e-mail newsletter from
ruralroute2.com, recently completed its first full year of
publication.
The newsletter, which officially began as a monthly publication
in January 2004, is written and published by LeAnn R. Ralph,
author of the books, "Christmas in Dairyland (True Stories from
a Wisconsin Farm)" (trade paperback; August 2003) -- "Give Me a
Home Where the Dairy Cows Roam" (trade paperback; October 2004)
-- "Preserve Your Family History (A Step-by-Step Guide for
Interviewing Family Members and Writing Oral Histories)"
(e-book; April 2004).
Each newsletter contains a story related to some aspect of the
author's childhood growing up on a small family farm or the
author's experience of living in a rural area today. The
newsletter also includes several recipes each month, as well as
notes about the author's experiences over the past month,
suggestions to check out certain blog entries for other good
stories, opportunities for "sneak previews" of Ralph's next book
project, and occasionally, opportunities to sign up to win free
copies of Ralph's books.
"It's tremendous fun to write the newsletter," Ralph said.
"Before I started sending out a monthly publication in January
of 2004, I sent out stories from time to time for at least a
year before that."
According to conventional Internet marketing wisdom, newsletters
should be published daily or weekly. Ralph decided to publish
her newsletter monthly.
"I get so much junk e-mail myself that it's difficult to find
the things I want to read among the trash that comes in," she
said. "I'm thinking other people probably have enough clutter in
their in-boxes too."
Another consideration also contributed to her decision to
publish monthly.
"If it comes down to putting out inferior writing just to send
the newsletter weekly as opposed to putting out a monthly
newsletter with a better quality of writing and better content,
I would rather put out a monthly newsletter," Ralph said. "After
all, it does have my name on it."
What do subscribers think of the newsletter and the monthly
publication schedule?
"I know you send this out to a lot of people every month, but
when I get it, I feel like it's written just for me," one
subscriber wrote in an e-mail.
"I wish there were more things like this on the Internet. More
things with good, down-to-earth stories and recipes," said
another subscriber when Ralph talked to her on the telephone
about a book order.
"I look forward to your newsletter each month," another
subscriber wrote in an e-mail.
"I didn't grow up on a farm, but I would love to live in the
country some day, and your newsletter helps me feel closer to my
dream," another subscriber wrote.
"I love your stories. Keep up the good work," wrote still
another subscriber.
To read sample chapters and blog entries, and to see back issues
of Rural Route 2 News and/or to sign up for the newsletter,
visit -- http://ruralroute2.com
Contact Information: LeAnn R. Ralph E6689 970th Ave. Colfax WI
54730 (715) 962-3368 mailto:bigpines@ruralroute2.com
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