Persuasion Through Needs is Achieved in the Film Fargo

The film Fargo, an Academy Award winner for Best Picture in 1996, has several characters that exemplify the first process premise of needs, in turn making this film persuasive. This film is based around the life of a man named Jerry Lundegaard, whom is deep in debt and is married to a woman whose father has no respect or admiration for him. His typical day at work involves ripping customers off at the car dealership where he works as the head sales manager.

His need for respect and money leads him to hire an ungainly pair of men to kidnap his wife so that he can collect ransom money. Unfortunately, his personal needs lead to a homicide spree throughout Fargo, North Dakota. Determined to solve any case bestowed upon her, Marge Gunderson, the police officer from Brainerd, Minnesota, seems to walk onto the scene of a multiple homicide