Where Can You Find Sources Of Funds For Your Business?
If you need help to fund your business, there are some things
you need to do first, that can make your business more
attractive to investors. The followings are an easy way to
improve your business image and make it become good-looking in
investors' eyes.
The most important thing, you should always talk to a qualified
business attorney. There are a lot of laws pertaining to how
equity capital can be raised from the public, and the laws
change often. You need someone who understands not only these
laws, but also how to make sure that any business contracts are
written to protect you and your business, especially the fine
print.
1. Using your savings or credit cards. This is the most common
way for entrepreneurs to raise needed business capital. Before
choosing this method however, talk with your financial advisor.
You want to look at the long-term consequences of using your
savings, life insurance or credit cards, especially in the event
that your business venture fails, or does not bring in the
projected return on investment (ROI). If you do end up financing
your project using credit cards, make sure that you shop around
first, and find the card that will offer you the best rate and
gives you the most "bang" for your buck.
2. Venture Capital and Angel Investors. Before even looking for
venture capital, look at your company from an outsider's point
of view. Ask yourself these questions: Does your company have a
solid track record? (Most venture capitalists don't invest in
start up companies). Does your company have the potential of
becoming very large in the next five to seven years? (People
don't invest in your company out of the goodness of their
hearts. They're looking for a return on their investment -- the
larger the better.) Does your company own a good percentage of
its market, or does it stand to gain a large percentage in the
next 12 to 18 months? (Contrary to popular belief, your company
doesn't have to be involved in high tech to attract venture
capital). If you can answer yes to the above questions, your
next step is to find a venture capital firm whose ideals and
goals are in line with yours. Your next step should be to look
at your "circle of influence" and see if you know someone who
can give you a personal introduction to someone at the venture
capital firm. (People invest in people, not just companies.)
3. Taking your company public. Although security laws in the
U.S. have made it easier for companies to go public, and offer
stock as a way to raise needed funds, this is still probably the
most risky choice. It is usually not a recommended option for
very new or very small companies. Because of the number of legal
issues involved, consulting with a knowledgeable attorney
beforehand is vital. There is also a lot of stress involved in
running a public company, and a considerable loss of autonomy
and control. Before making this choice, be absolutely sure that
this is the wisest course of action for your business.
4. Potential or Current Employees. Surprisingly, one of the most
common ways (especially for new companies) to raise equity
capital, is by inviting your potential or current employees the
opportunity to become investors. With this method, not only do
you get a really committed workforce, but many equity employees
are also willing to accept a below-market wage in the beginning
(especially if you do the same). There are other benefits, but
this choice is not without its pitfalls as well. Again, before
going this route, talk to your business attorney, and put
policies into place that plan for potential problems. For
example, what do you do if an employee's work becomes
substandard? Or an employee quits and goes into competition with
you after learning all of the company secrets? Putting a risk
management plan into place and considering all contingencies is
your best bet for this option.
5. Getting money from relatives. Yes, it can seem like begging,
and it's a difficult thing to have to swallow your pride.
Surprisingly, in a recent survey, almost 30% of entrepreneurs
said that they raised all or part of the capital they needed
through family members. If this is your choice, make sure that
you have your attorney draw up a regular business contract. When
approaching family members, talk to them about their investment
the same way you would any other outside investor. Tell them
about how much money they can make, not about how much you need
their help. And make sure that you keep to your end of the
agreement.
It is mot crucial which source you decide to use. What important
is that you spend time on planning and following the advice of
your personal. With this strategy, you will increase the
probability of raising the money you need and making the
relationship between you and your investors a profitable one.