How Much Can You Get For Your Home?
One of the most critical decisions when putting your home up for
sale is the asking price. Choosing the right price is absolutely
critical. If your price is not in line with the current market
you can lose out big time. Either potential buyers will not
respond because the price is too high or you will lose money if
the price is too low.
If you use a real estate agent, they will know how to compare
your property to other properties in your town and come up with
a fair price, but if you are selling your house yourself, how do
you go about figuring out the best asking price?
This can take a bit of legwork, but spending the extra time on
it can actually put more money in your pocket so it is well
worth the time invested. First off, you need to find out what
similar homes are selling for in your area. Your area is crucial
- a similar home in another area of town is not consequential to
your pricing. Look in the paper and spot for sale signs on the
streets in your immediate area.
Now you might think you can call up a local real estate agent
and just get a free estimate, right? Not only is this not fair
to expect them to do the work to provide you with the
information when you don't plan to work with them, but you will
not know if they are new and their pricing unrealistic or if
they're giving you an inflated price to get your business. Not
that all agents would do that, but it is safer to work this out
yourself if you are not planning on working with an agent. After
all, you wouldn't expect to do your job for free for a stranger
would you?
One pitfall in trying to gauge a fair asking price is that your
home has special meaning to you. It's hard to be unbiased and
you may think your house is "better" than similar houses in the
area because of all the ties you have to it. Children may have
grown up in the home, marriages and anniversaries have been
celebrated. Your dog may be buried in the backyard. This is,
unfortunately, not a selling point for buyers. Try to be
objective and settle on an asking price without figuring emotion
into the equation.
To get a good look see at the other homes in your area for sale,
go to a few open houses in your area. Visit the homes on the
market that are similar in age, size and style to yours. Only
take the information that is available when you are planning to
sell since markets can change drastically from season to season.
Take not of how yours compares but be honest with yourself.
Some things that affect value include the size of the yard,
fencing, updated kitchen, bedroom sizes, type and monthly cost
of heating (especially in climates with cold whether), if it
needs a paint job (inside or out), distance to schools or
shopping and if the financing is being assisted. If you are
selling a condominium or town house you can also consider how
the view, amenities, strata fees and regulations compare to
yours.
To find out if the price they are asking is fair, find out how
long the house has been on the market. A home that is not moving
in a strong market may be an indication that the asking price is
too much. In that case, you don't want to use this home as a
comparison to yours, unless you want your house to languish on
the market too.
You'll want to find several homes to compare to yours. Start
with their pricing and add or subtract depending on if you are
missing a feature or have a feature they don't. By working with
several examples you should get a feel for right price. Just
make sure you don't pick a price that is too high - buyers will
be scared off if they see the house has been on the market for a
long time.
When picking the price, you want to use psychology to your
advantage. Much like Wal-Mart prices items at $9.99 or $14.99
you want to use the same tactic. IF you want your house to sell
for $300,000 you'd be better to ask $299,900. Even though we all
know this is just a gimmick, it really does work!
Keep in mind that your potential buyers already have a price
range in mind. It's better to be just below the $300,000 mark so
you can take advantage of those looking in the $250,000 to
$299,000 range rather than limiting it to those looking in the
$300,000 to $350,000 range. You will still get the interest of
buyers looking in the higher price range as people are always
looking for a deal.