Is Your Company a Venture Capital Firm Possible Funding
Prospect?
Is Your Company a Venture Capital Firm Possible Funding
Prospect? By William Cate
There are significant differences in the funding policies of
individual U.S. Venture Capital Firms. However, almost all
Venture Capitalists are seeking the same answers to the
following questions. If you are certain that your company meets
these requirements, you should give yourself a score of 10 for
each positive answer. If you fall somewhere between a "yes" and
"no" reply, score your company with a five on that question. If
your answer is "no," you should score zero on the question.
1. Is your company a U.S. Domestic Company? If your answer is
'no," but your company is incorporated in Canada or Western
Europe, score five.
2. Is your company a public company? If your answer is "yes,"
score zero. Your company is seeking a merchant banker not a
venture capitalist as your funding source.
3. Does your company have a unique technology or service? If
your answer is "yes," and you hold a patent, score ten. If the
answer is "yes" but there is no patent, score five.
4. Is there a significant and sustainable market for your
company's product or service? If you have a good product for a
small niche market, score zero. If everyone in the world needs
your product or service, score ten
5. Who are your company's potential competitors? If your
competitors are major firms and you lack a proprietary edge,
score zero. If you are opening a new market and will hold the
"first mover" position in that market, score ten.
6. How much money are you seeking in your business plan to take
your product or service to market? You should be asking for less
than it will take to create initial sales. Most Venture Capital
firms will do a secondary and tertiary financing, if they make
the initial investment. If you are asking for a million or less
for the initial investment, score ten. If your company needs
over one million and up to five million score five. Above five
million score, you should score zero.
7. Will your product or service sell? Is your product or service
meeting a generally acknowledged need? Do you have a
distribution network in place? If your answers to each of these
two questions are "yes," score ten. Is consumer education
required? If "yes" score five. If you don't have a clue about
selling your product or service, score zero
8. Will your gross profit be greater than fifty percent? If
"yes," you can give yourself a score of ten. If greater than
thirty percent score five. Below thirty percent score zero.
9. How much money are you and your management team "at risk" in
this company? If you are seriously "at risk" should the company
fail, score ten. If you have invested some of your money into
the business, score five.
10. Do you and your management team each have a relevant
education and work experience in your industry? If your answer
is "no" reduce your final score by 33%. If "yes" give yourself
ten points.
11. Does your business plan show projected gross revenue of
twenty five million dollars in three years and at least fifty
million dollars in five years? If you can't reach twenty-five
million dollars in three years, score zero and no matter your
score above, you are probably wasting your time hunting a
Venture Capital Firm.
If you have a score of sixty-five or above, you have a
reasonable chance of finding the Venture Capitalist of your
dreams. If you score below sixty, you should seek money from
other than traditional funding sources. If you have the
sixty-five score, your business plan must reflect it. Reread
your business plan and verify that all your answers are
reflected in the text. Verify that you have supplied supporting
evidence for each of these questions so that the potential
venture capitalist will believe your replies.
There is no guarantee that any Venture Capitalist will fund
their perfect company. However, the further your company is from
perfection, the less likely it is that you will be funded. If
you score is below sixty-five, you could beat the odds and get
funded. However, you are more likely to be wasting your time and
money in searching for your money from any Venture Capital Firm.