The Problem with Autograph Authentication
As recently as 1997, the FBI estimated that between 50% and 90%
of all collectibles in the marketplace are not authentic.
Everyone that cares about the hobby agrees that something must
be done. And most think that autograph authentication - paying a
third party company to certify that an autograph is real - is a
logical solution that benefits everyone involved and eliminates
counterfeiting.
Last month, we featured a story by a
small business owner (and friend of mine) who would strongly
disagree with that statement. He sold a Michael Vick autographed
mini helmet on eBay. The buyer sent it to be authenticated by
PSA/DNA and, upon not receiving authentication, demanded a
refund. My friend stood his ground and denied this request.
In my opinion this was the right move - the autograph is real
and he cannot set the precedent of letting PSA/DNA dictate his
sales. No business owner wants to have to make a decision that
will result in an unsatisfied customer, but what was he supposed
to do? Give the customer a refund on a perfectly good item
because it's another company's opinion that the item is fake?
That would be even worse for his reputation than an unsatisfied
customer! It seems that as collectors we have given
authentication companies far too much control over the hobby.
Autograph Authentication Kills Small Businesses
Consider my friends business for a second - either he himself or
one of his associates obtains each and every autograph that he
sells in person. He produces a certificate of authenticity that
states the date and location of the signing. In today's
industry, this simply isn't good enough. How is an entrepreneur
who wants to form a legitimate autograph business supposed to
start out? PSA/DNA is making it virtually impossible for these
businesses to get their foot off the ground. When they do start
to establish their business, one false positive can ruin their
reputation. My friend will have no way of knowing how bad his
name has been ruined by this customer who thinks he purchased a
fake item.
Autograph Authentication Gives PSA, Steiner Sports, and Upper
Deck Too Much Control
I certainly hope that it is not PSA's intention to crush small
businesses, but the fact that they have the power to do so
disturbs me a great deal. Everyone should realize that all PSA
is doing is giving their OPINION as to the validity of the
autograph. PSA states this on their website in the FAQ section
http://www.psadna.com/faq.chtml :
Q: Do you guarantee that the autographs you certify are
genuine and those you do not are fake?
A: No. We do not guarantee autographs under the Vintage
Certified program. By using this program, you are paying for the
opinion of the top experts in the world, using state-of-the-art
examination tools and techniques.
The problem with this is that most people don't treat it like an
opinion. For one reason or another people are mislead to treat
it like it is fact. And by doing this they give PSA power that
they shouldn't have. Their findings are treated as definitive -
if PSA says it's real then it is real. If PSA says it's fake
then it is fake. It behooves them as a business to scare
consumers into believing in their service. We have to ask
ourselves the question: is this good for our hobby?
Autograph Authentication Means Higher Prices for
Collectors
Along the same lines, exclusive autograph companies like Steiner
Sports and Upper Deck benefit by scaring collectors. By making
collectors think that everything that is not exclusive to them
is not real, collectors are scared into paying outrageously high
prices for their memorabilia and taught that anything reasonably
priced is fake. This is just simply not true.
So What Should You Do?
My Recommendation - get your autographs yourself. It will give
you the most satisfaction and there will never be a question of
authenticity. However, if you must purchase an autograph,
research the signature you are looking for, research the company
you are buying from, and find a seller that you trust is selling
you something authentic. If in doing this you decide to pay
PSA/DNA for their opinion, keep in mind that is what you are
getting - an opinion.