How Did Nintendo Lose In The Console Wars?
While the console wars will continue on, Nintendo was once king
of the mighty mountain of anything considered video games (home
or portable - even though Nintendo will finally be challenged on
the latter with Sony's PSP in 2005). But, Nintendo has gone from
#1 in market share, down to #3. Nintendo now lives by these
words: be careful of whom you tick off, because one day they may
be your competitor. You will understand why by the end of this
article.
Back in the days of the NES, Sega's Master System could not even
put up a fight against Nintendo's original 8-bit behemoth that
sold over 60 million units. Then, the Super NES (SNES) was
released, but was not dominant early on. Sega released the
16-bit Sega Genesis (1989) two years before the SNES and had a
jumpstart in the entertaining 16-bit console war. Sega still
lacked that one title that everyone had to own until Sonic The
Hedgehog was born (1991).
Sega realized a flaw in the SNES processor - it was too slow.
Sega exploited this flaw to the public by releasing their Sonic
games that displayed a fast moving hedgehog on screen (the
Genesis processing power was coined as "blast processing" by
Sega). The SNES had plenty of games that displayed too many
moving sprites onscreen and the game would actually slowdown
because the processor could not keep up with the onscreen action.
However, in the end, Nintendo prevailed due to its many new
franchises it created on the SNES (Super Mario Kart, Star Fox,
F-Zero) and killer sequels (The Legend Of Zelda: A Link To The
Past, Super Metroid, Super Mario World). Sega stopped supporting
the Genesis with quality games in the late stages of its life
cycle leading to the death of the console. Nintendo sold 49
million Super Nintendo consoles initially losing a big chunk of
its market share when the Genesis was first introduced, but
Nintendo still managed to retain a 60% market share after the
16-bit console war was over (and selling twice as many SNES
consoles as the Genesis).
When the Genesis was popular, Sega saw the opportunity to
incorporate CD gameplay by introducing the Sega CD peripheral
attachment for the Genesis. But the lack of any quality games
made most gamers stay way from the CD add-on. Nintendo, however,
saw a threat when news broke of a Genesis CD peripheral, and
since Nintendo had no experience with CD consoles, they enlisted
the help of Sony (ah, the plot thickens).
Nintendo is king of cartridge-based consoles, but Sony had the
resources to create the CD add-on for the SNES that was
ironically named Playstation. After months of working,
eventually the two companies split. Both were in disagreement
about the final specs of the system and how profits would be
divided.
Sony was already a major consumer electronics leader with their
Walkmans, TVs, VCRs, stereos, etc. and now figured they could
try their hand at the video game business. Since Sony invested
so many hours of labor and money into this CD machine, they
decided to make it a full-fledged stand alone console with their
specs and would then be able to keep all of the profits. The
Sony Playstation was born (and eventually becoming more popular
than Sony's Walkman).
Sony jumped to CD gameplay and Sega followed suit with the Sega
Saturn, but Nintendo opted to stay with the cartridge format for
one more generation. By doing so, Nintendo alienated many game
publishers - none more important than Square Enix (best known
for their Final Fantasy RPG franchise). Square Enix (and many
other publishers) decided that disk gameplay was the future and
left Nintendo's cozy camp to partner with Sony (and enjoy Sony's
lower licensing fees).
Square Enix's Final Fantasy VII (the first Final Fantasy game
released on the Playstation - and Sony made everyone aware of it
with ads that claimed if the game were created on a cartridge,
it would have cost $1200) went on to sell an outstanding 7.8
million copies!
Nintendo released the Nintendo 64 (fortunately their last
cartridge-based system) in 1996. The high production costs of
games on cartridges and the lack of the many quality game titles
seen on previous Nintendo consoles doomed this console for most
of its life cycle (there was not even a Metroid game for the
N64). Nintendo slipped out of the number one spot for console
market share for good and has yet to ever return to that
position.
The N64 sold 32 million units, which considering the lack of
numerous quality titles like the SNES possessed, is a solid
number sold, but pales in comparison to the Playstation One's
sales figures. In May 2004, Sony had shipped its 100 millionth
Playstation One console. Sony easily won the 32-bit/64-bit
console war.
The Xbox, GameCube and PS2 console war has been fierce. Sega's
128-bit Dreamcast was pulled from the much crowded console war
and stopped producing consoles altogether. Companies have
offered different prices, different bundles, but in the end, the
Playstation 2 is number one with a record-breaking 70 million
units sold as of May 2004 (and will likely break the 100 million
mark faster than the original Playstation One console). Xbox is
number two and the Nintendo GameCube is close-behind at number
three.
Nintendo has been able to bring back the much needed Final
Fantasy franchise (in some limited capacity however). The
GameCube finally switched to disc gameplay, but Sony had a one
year head start with the PS2 and has never looked back. Nintendo
claims their next console, code-named "Revolution," will be
released along with its competitors.
Can Nintendo ever be number one again? Even with quality
franchise titles such as Metroid Prime, The Legend Of Zelda:
Wind Waker, Super Mario Sunshine, all of the mega-popular
Pok