Using RSS Fields In Communication
RSS is fast replacing email marketing and newsletters. You would
not want to be left behind would you? Your competitor will
surely overtake you and speed right up. RSS is mostly called
Really Simple Syndication, although some give other meaning to
the acronym. It is a process by which you could place a feed on
websites that can read RSS from your directory.
Information distribution has been made simply by RSS. Simply
put, with RSS, you can place your headline to other website for
more people to see it. In marketing, it is a known concept that
the more people you reaches to, the more likely that your
product will sell.
RSS is an XML-based application. XML is similar in a way to
HTML, which we all know is the most common website creator
application. From a directory, it would feed the headlines into
website that has an RSS reader. Creating an RSS feed would
definitely boost up your sales. How can you make an RSS feed?
Just follow these simple steps:
Create a file for your feed. Using a certain format, you'd have
to create the XML version of your feed. It should include the
title or the headline, the body's short description, and the
link where it can be read. There are a lot of different RSS web
channel editor you can use for this. Some programs just require
you to write news and articles down on a notepad and when placed
on the editor, it will show up with the necessary formatting
ready for upload. It would be advisable to make at least ten
articles for your feed.
Save and Upload the file. After creating your file, save your
work as an XML, RSS, or an RDF file. Then you are now ready to
upload it. Upload the file using your FTP program and place it
on your web server. This process now makes the file readable by
RSS news aggregators.
Validate the file. Make your RSS program error-free. RSS is
programming, so errors could lie unseen. Again, there are
different programs that can assist you for this process. You
would just need to place the saved and uploaded RSS file for the
program to test it against wrong and missed code and tags. It is
essential for you to check your work of course. This way, you're
sure that what you have is readable and usable.
Create a directory. Now that you have created the file, saved
it, and made sure it works, you are ready to let other see it.
The main purpose of an RSS feed is to broadcast it to all RSS
enabled sites. So go ahead and look for a directory where you
can place your feed. Some may require fees for uploading a
directory. Some offer it for free. Scout around and round up all
the free sites you can have and place it there. If you have some
marketing budget, you might want to subscribe to sites that
charge a minimal amount. Don't forget to place an icon of your
RSS feed on your website, too for those people who visits you
directly.
Update regularly. With RSS, you know that the feed changes
automatically every time you change the main file. Don't let
your RSS feed sit there for a month without modifying it.
Maintain it. Add new articles. The more exciting your topic is,
the more people will check your feeds and visit your website.
Creating an RSS feed for Internet marketing is made very simple
now a days. Even people who are not computer savvy can create
RSS feeds, based on the steps provided above. The applications
that were created for RSS creation are the ones that make it
easy for everyday computer users to make an RSS feed. All you
need is familiarization with the process.
Start now creating RSS feeds. Give your competitor something
fierce to duel with. Needless to say, RSS feeds give your
website more traffic than usual web hosting. And web traffic
means more people seeing your products that could be interested
in buying them. Add strength to your marketing strategy. Make
RSS feeds and be ready to sell.