Your Business Consultants
When you run a home business, there are all sorts of
professionals whose services you need. They are often
indispensable, saving you two or three times what they cost.
Consultants will negotiate the most cost-effective computer
maintenance and support agreements while you continue to
generate revenues. With the advent of the internet, it is now
feasible for small businesses to have their IT departments
managed remotely. The same thing may apply of other parts of
your business also, not just the IT components. But what do you
need, and how do you know who to choose?
Choosing Consultants
The best people to hire are people who you've heard about by
word of mouth. Failing that, you should spend as much time as
you can afford comparing people and services before you make up
your mind. Don't worry, it's not all wasted time: the way you go
about comparing others' services this might give you a few
insights into how to improve your own marketing.
I find that the best way to do it is to narrow the people you're
considering down to a shortlist, and then do as much research
about them as you possibly can. Seek out their clients and their
premises, find out how long they've been in business for and who
the business is owned by -- make sure there's nothing you're
uncomfortable with.
Lawyers / Solicitors
Whenever you're dealing with the law, you really shouldn't try
to go it alone -- and when you're running a home business,
you'll be hitting up against the law quite often. It's important
to build a good working relationship with a lawyer in your area,
so that you have them available both for day-to-day things and
for emergencies.
Sooner or later, you'll probably need a lawyer to help you with
licenses, permits, regulations, contacts, or employment. You
need to get one straight away if someone violates your
trademark, copyright or patent, or someone threatens to take
legal action against you for some reason.
Accountants
Accountants are mostly useful for saving on tax, but you will
find that tax is a big business expense, at least if you do it
wrongly. Accountants know the tax laws inside out, and will be
able to point out all the savings you might be entitled to
without even realising it, as well as the best ways to do things
like taking money out of the business without paying a ton of
tax.
It is best to try to find an accountant who will keep in contact
with you occasionally, reminding you of tax deadlines and
telling you if anything changes in the law. They should also be
able to advise you on bookkeeping methods, and suggest computer
software that could be helpful for this.
Business Advisors
You may wish to contact a business advisor if there's anything
you're still unsure about when it comes to running your business
-- they can be affordable yet very helpful. They are also very
useful people to be able to contact in a crisis.
Financial Advisors
If you're trying to manage a lot of debt, you might want to get
a financial advisor. They can help you structure your business
so that it pays debt off quickly while still leaving you enough
to live on, as well as suggesting ways to get debt repayments
down. Quite apart from the practical elements of this, it can be
a big relief to know that there's a plan and your debts are
being dealt with.
Advertising Agencies
If you don't want to handle advertising yourself, then
advertising agencies can be a good alternative. They'll produce
a slick, professional ad, and place it in ways that they know
produce results. Look for one that specialises in home
businesses, and will allow you to try out a relatively small
advertising budget with them to begin with to see what kind of
results they could get for you. You could be pleasantly
surprised.
Make sure, though, that any company you choose isn't so big that
you'll get lost amongst all their clients, and that they
understand your business and your industry. Since most ads for
home businesses should be local, it's worth sticking to your own
town when you're trying to find someone.
Web Designers
Keeping a web designer as a semi-regular contact is important if
you're going to have a website and don't know too much about
them yourself -- they could be needed occasionally add new
sections you might think of, or fix the thing if it all goes
wrong.