Making the Most of your Direct Sales holiday selling season:
Meeting the needs of stressed out moms!
The holidays are fast upon us and as work at home moms we know
how it feels to have just one more thing to think about! Meant
to be a time of excitement, joy, memories and fun, often the
holidays drive the home based business mom over the edge and
into the land of stress and craziness.
But you, Direct Sales Mom, have what many of those stressed out
moms need this time of the year. You have the gift of GIFTS!
Without having to battle the lines at Kohl's or the mall, moms
can email or call you and have their holiday shopping done
without even leaving the house! By adding a little sparkle of
"extra mile" to your already excellent customer service skills,
you can help busy moms everywhere bring back the joy and fun
this holiday season.
So, let's talk about what you can do in your direct sales
business to help these over the edge moms starting today!
** Give them a simple organization gift - Send out a blank wish
list sheet to your customer mailing list. Offer it as a gift to
new subscribers to your newsletter list too. This can be as
simple as a chart with columns and rows for "Name" and "Gift"
for them to keep track as they shop. It's a nice gesture and
could be just what an overwhelmed mom needs to help her get
organized with this part of the season. You can create one
yourself in word or excel, or search the web for some fancier
templates. Just make sure it has your resource box on there,
"Compliments of..." so they know who to call!
** Offer gift-wrapping and "delivered to their door" service for
moms who purchase gifts from you. Yes, it might cost you a
little more, but think of the help you're giving to another mom
and the potential for future business you're generating by the
sacrifice.
** Group your products into gift packages. Get creative here
ladies. Take a good look throughout your catalog and create
lovely packages of complimentary products at various price
points. Do the thinking for your customers to take away one more
layer of stress. Go beyond just suggesting and up selling and
create packages with package pricing so all they have to do is
call or email you and say, "I want 3 of that $15 package you
mentioned on your email". Offer the gift-wrapping above and
include that in your package pricing to make it even easier for
them.
** Provide gift certificate services so your customers can give
your catalog and the certificate as a gift. Not only does this
help your customer with her stress level, but it gives you the
opportunity to win over a new customer as well.
** Most of all brainstorm about what would help YOU feel more
relaxed about your holiday shopping this holiday season and then
see how you can help other moms in the same way.
Make the most of your holiday selling season by reaching out and
helping others. You'll be glad you did!
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