Forget Becoming An Overnite Success With Your Home Based
Business
Believe it or not, it takes a long time to become an overnite
success! Once you have chosen your particular home based
business, the two most important things to remember are to stay
focused and not to get discouraged.
I've had many active and enthusiastic business team members that
were their own worst enemies because they exhibited the classic
"flea on a griddle" behavior pattern and jumped around chasing
one business opportunity today, and then another one tomorrow
without ever putting in enough sustained and focused effort to
reasonably give themselves a chance to succeed at any of them.
I can really relate to this situation since I briefly fell prey
to this same "dog in a meat market" syndrome when I first
started my own home based business a few years ago. I caught
myself trying to chase several different opportunities at once
and not being very successful with any of them.
There are so many home business opportunities (some real, some
not) that it takes real personal discipline to avoid the
scattergun approach...you know, throw enough against the wall
and something is bound to stick. In the early going, it is
really important to resist this temptation and to stay tightly
focused on a single business.
Some will argue that "I don't want to have all my eggs in one
basket". To those people I say, diversification is fine, but
only after you have achieved solid success with your initial
business. A premature attempt at diversification will quite
likely cause a loss of focus and actually slow down your success
rate.
If your main marketing vehicle is a website, you can fairly
easily leverage your initial success and effectively promote a
few other complimentary and closely related home based business
propositions from the same website. However, it is important not
to go overboard and offer too many choices to visitors to your
website. If you do, there is a good chance of confusing your
visitors to the point where they will take no action and you
have, in effect, diluted the effectiveness of your website.
Whatever you decide to do, you will need to stick with it for a
reasonable length of time (give it at least one year) and put in
a solid and sustained effort. Stay focused and don't get
discouraged. As much as you would like it to be, starting and
developing a real home based business is certainly not an
instant gratification situation.