Testing is important for online success

Here's one BIG secret you need to know in order to succeed in Niche Website business: You must test all marketing tools that you use. Sounds like a no-brainer right? But it is amazing how many marketers failed to understand this concept. Understanding the concept of testing will help save you lots of money in the long run. I'm really surprised how many marketers failed to track & measure each of their marketing tools. I've been through that. I buy and buy various marketing tools and I generate sales but I have no idea which one brings me money. I ended spending (or wasting) the same amount of money again. I've learnt the hard way. Testing is a must for me. I give you this scenario: You found this great website that offers solo ad to 500,000 members for $150. The testimonials is great. The website is professionally designed. The question is: Will their tool bring me money? Well, you could buy the tool and see if it works. So you bought it and went on surfing for other marketing website. Then, you stumbled across another website that offers solo ad to 600,000 members for just $100. Great, you say. So you spent another $100 on this tool. 2 days later, you get 10 sales. That's great. The question is: Which tool brings you the sales? What happens is that you will never know which tool works unless you test. You can carry on spending another $250 for the 2 solo ads website again, or with simple testing you could find out which is the effective one and drop the other. Now imagine this scenario: You found this website that offers solo ad to 500,000 members for $150. The testimonials is great. The website is professionally designed. That's good, you setup a tracking campaign to track the success of this tool. Next you stumbled across another website that offers solo ad to 600,000 members for just $100. Similarly, you setup another tracking campaign for this tool. 2 days later, you get 10 sales. So, which tool brings you the sales? Upon checking the campaign, you realized that the first one brings you 10 sales and the second one brings you none. So, you decided to drop the second website and reorder from the first website again. How much do you save? If you do 10 solo ad campaigns you could save up to $1000! Just with some testing! I hope that this short article will help you understand the importance of testing. If you have not done so, do it today! It's the best advice I can give you.